Blog Squad Panelist Julie’s Advice: Consistency is key

Julie Cole

The unofficial version of Julie Cole, Mabel’s Labels…

1. Tell us about yourself and your business.
I’m the Co-founder of Mabel’s Labels Inc. and a busy mom of six. I love my business, blogging and my babies! Mabel’s Labels was founded 9 years ago and is the leading provider of personalized labels in North America. From basement start-up, it is now a celebrity endorsed, award winning company. We recently launched a new retail product in Wal-Mart Canada.

2. Do you blog for business? Can you describe how you use it?

I blog for business, but I don’t blog about labels. I blog about being an entrepreneur, about being a mom and managing all the balls I have in the air. I blog for our company, for many other sites and do regular guest posts. The purpose of all this blogging is to connect with our market. Oh, and it’s fun too!

3. Do you use SEO or social media in conjunction with your blog?

At Mabel’s Labels we have been very early adopters of social media. Along with my blog, in the early days of social media, we did blogger outreach, invited bloggers to post for the Mabelhood, we are active on twitter and have a FaceBook Fan Page that is 40,000 fans strong!

4. What’s the best blogging advice you’ve ever been given?

I don’t have the time to blog every day, but I think it’s very important to be consistent – so if you’re only blogging once a week or once every two weeks, be sure that you’re doing it on the same day and the same time. Your readers are loyal and look forward to your posts and get to know your posting schedule. I think consistency is key in many areas – along with your posting schedule, your voice and topic of content should be consistent as well.

The Official Julie Cole

Julie is the mother of six and a co-founding VP of Mabel’s Labels, the leading provider of labels for the stuff kids lose! Mabel’s Labels has grown from basement start-up into an award winning, celebrity endorsed, international phenomenon. As company spokeswoman, Julie is well-known amongst North American mom entrepreneurs and her dynamic personality has led to numerous speaking engagements, from university business classes to TV appearances including Canada AM, Breakfast Television, The Marilyn Denis Show, Metro Morning, CH Morning Live, Better TV, The Mom Show, Fox 5 San Diego and WGN’s Midday. She is a syndicated blogger for modernmom.com, PTPA Media, Yummy Mummy Club, and her company’s Mabelhood blog. Her writing has also appeared in Chicken Soup For the Soul – Power Moms and numerous websites. Follow Julie on Twitter @juliecole.

Personal website: Mabelhood

Twitter: @JulieCole

LinkedIn: LinkedIn.com/JulieCole

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About Julie Cole

Julie is the mother of six and a co-founding VP of Mabel’s Labels, the leading provider of labels for the stuff kids lose! Mabel’s Labels has grown from basement start-up into an award winning, celebrity endorsed, international phenomenon. As company spokeswoman, Julie is well-known amongst North American mom entrepreneurs and her dynamic personality has led to numerous speaking engagements, from university business classes to TV appearances including Canada AM, Breakfast Television, The Marilyn Denis Show, Metro Morning, CH Morning Live, Better TV, The Mom Show, Fox 5 San Diego and WGN’s Midday. She is a syndicated blogger for modernmom.com, PTPA Media, Yummy Mummy Club, and her company’s Mabelhood blog. Her writing has also appeared in Chicken Soup For the Soul - Power Moms and numerous websites. Follow Julie on Twitter @juliecole.