May 26, 2013

Leslie’s Blog Squad Advice: Share Expertise & Connect with Clients

 

 

Leslie Hughes
 
The unofficial version of Leslie…

1. Tell us about yourself and your business. 
I love, love and breathe Social Media. When you don’t find me in front of my computer or behind my iPhone, you’ll find me chasing after my son and being stalked by my Wheaton Terrier, Harley.
 
2. Do you blog for business? Can you describe how you use it?
I absolutely blog for business.
 
I think it’s essential for a business to be educating and connecting with their prospects and clients.
A blog can act as a business’ online magazine which is updated much more frequently and is more interactive than a static website.
 
One of the biggest challenges is the time commitment you have to dedicate to creating great content. I use it as a tool to give regular "how-to" tips, or provide my opinion on the latest site I’ve found useful (or dreadful).
 
 
 
3. Do you use SEO or social media in conjunction with your blog?
I don’t strategically use SEO in my business. I absolutely use social media in conjunction.
While Twitter is a micro-blog, it’s been a very useful social media site for me to meet new people and acquire clients.
 
4. What’s the best blogging advice you’ve ever been given?
Keep at it. Even if you think you’re writing and no one is reading. If you’re sharing great content, people will begin to follow.
 
The Official Leslie Hughes
 
Leslie Hughes is the Principal of PUNCH!media.
 
An early adopter in the world of web, Leslie has had over 15 years of experience showcasing brands such as Weddingbells Magazine, Fashion Magazine, Visa Canada, Novartis and Prozac.
 
After working in a traditional marketing agency for Visa Canada and rubbing shoulders with some of Canada’s most talented editors at St. Joseph Media, Leslie founded PUNCH!media in 2009. 
 
Her client list includes The Children’s Wish Foundation, TVO and the Saskatchewan Pension Plan. She is a professor of Social Media at Durham College and is also teaching at the University of Ontario, Institute of Technology.
 
Personal website: PunchMedia
 

 

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About Leslie Hughes

Leslie Hughes is the Principal of PUNCH!media. An early adopter in the world of web, Leslie has had over 15 years of experience showcasing brands such as Weddingbells Magazine, Fashion Magazine, Visa Canada, Novartis and Prozac. After working in a traditional marketing agency for Visa Canada and rubbing shoulders with some of Canada's most talented editors at St. Joseph Media, Leslie founded PUNCH!media in 2009. Her client list includes The Children's Wish Foundation, TVO and the Saskatchewan Pension Plan. She is a professor of Social Media at Durham College and is also teaching at the University of Ontario, Institute of Technology.

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