May 18, 2012

What Makes an Effective Direct Mail Campaign?

What makes an effective direct mail campaign?

  A small business owner and Women in Biz member recently submitted a great question: “I want to send out a direct mail piece, but I’m not sure it will be effective. How can I do it right, without cutting corners or ignoring my existing clients?” Dear Small Business Owner, Let’s face it. Today it’s [...]

Digging Yourself “Out-of-the-Shoebox” Bookkeeping 101

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  Are you having trouble managing those crumpled receipts, hard copy bills and invoices? Do you dread it and avoid it?   You are not alone. I used to feel the same way too.    Twenty something years ago, I was handed a box with a year’s worth of receipts, bills and invoices. The request: [...]

Top 10 Administrative Details That May Need Your Attention

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  Administrative details are sometimes overlooked until a problem occurs. I’m sure you know about many of these already. Here’s my top 10 list of tasks that may need your attention: #1 – Copyright Date Update the copyright date on your website and/or blog to say: 2012, if it hasn’t updated automatically. It’s a tiny [...]

Your Guide to Action: the Visual To-Do List

Petite Studio To-Do List

  “One of the secrets of getting more done is to make a TO Do list every day, keep it visible, and use it as a guide to action as you go through the day.”   Sage advice from Jean de La Fontaine, the 17th century French poet.   A long To-Do list can be [...]

Co-Working Spaces

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  Working solo doesn’t mean you have to be alone.    “Co-working” is a flexible and shared work environment that offers a professional setting for an entrepreneur, creative professional or growing business and as a destination for getting out of the house to ease the isolation of working alone.  These facilities have a range of [...]

Office Helpers: An Expanding File Folder

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  Helping clients find the right office products to fit their needs is one of my passions.   For instance, an accordion file folder is a useful item for organizing paperwork.   Unfortunately, the traditional ones can be terribly awkward to use. But this particular desktop style expanding file folder has 13 pockets and index [...]

Money Matters: The Creative Professional’s Guide to Money

Creative Professional's Guide to Money

"If you are going to run a successful business, you have to be a clear communicator, especially when it comes to talking about money”, says Ilise Benun, founder of Marketing Mentor in her latest book, The Creative Professional’s Guide to Money – How to think about it. How to talk about it. How to manage [...]

Paperwork: Do or Delegate?

Office Worker with Mountain of Paperwork

A good friend once compared doing administrative work to changing a box of stinky kitty litter. I laughed out loud. While his comment was smart and funny, I understood where he was coming from. Paperwork is not compelling like social media. Keeping on top of administrative work can be a chore. But having a good [...]

Ramp up Your Business for Fall (Part 3): Tips for choosing a CRM Application

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1. Develop a CRM plan, before you look for an application. Then research application choices 2. A free trial is not a free version of an application: a) A free trial is a free limited time offer of a product or service. Occasionally, a credit card is required to sign up, install or activate the [...]

Ramp up Your Business for Fall (Part 2): Organizing Your Customer and Prospect Lists

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Are you planning to use a Customer Relationship Management (CRM) application (software or web based) for your business? If so, today’s tips and instructions will help you organize your forgotten leads and prospects and existing customer lists into Excel or .CSV type files, for importing into a CRM program. Here are some easy instructions for [...]

Quick Tip: Portable low tech Address Books

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Since the Northeast Blackout of 2003, I’ve been using a stationary store bought telephone address book to record and store vital business information, as an emergency backup. Because an address book is alphabetized, unlike a journal or traditional notebook, information can be easily organized from A to Z. A mini address book (5” x 3” [...]

Ramp up Your Business for Fall (Part 1): Finding Forgotten Business Leads and Prospects

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Administrative tasks frequently fall down the priority list especially if you don’t make the time to do the work, or have the budget to hire staff or to outsource it. So it’s important to develop good habits and a routine that can save you time and money – by streamlining your workflow. Technology can be [...]

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