Sharon MacLeod is best known for her expertise in consumer behaviour, her creativity, and as the driving force behind Dove’s Campaign for Real Beauty – an initiative that has made Dove; Canada’s most-recognized brand. A true visionary in her field, MacLeod challenges traditional marketing and business practices, believing that professionals like her can extend the power of brands to positively impact the lives of women everywhere.
But the story doesn’t end there – in fact, MacLeod’s passion for helping women overcome obstacles, be proud of who they are, and aspire for something greater in their own lives started at a very early age.
Having lost her mother as a young child and growing up in a small town with three older brothers, MacLeod worked hard to follow her own path. She became the first person in her family to graduate from university, earned a Master of Science in Consumer Studies, and went on to teach the subject at Wilfred Laurier University.
Her work with Unilever; has been recognized by consumers and industry peers alike. Accolades include two Grand Prix awards at the International Cannes Advertising awards for Dove’s digital film Evolution and the title of Brand of the Decade for Dove by Strategy Magazine.
At each stage MacLeod has never lost sight of the need to give something back. She became founder of Chocolate Villa, a women’s leadership program exploring and contributing to the advancement of women. She’s also a regular speaker at industry events.
Today, as the Director for Dove, Skin Care and Household Cleaning in Canada, MacLeod continues to blaze new trails and educate and inspire women.