May 21, 2013

When Reciprocity Fails in Social Media

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  Can trust be earned back? What does reciprocity mean to you? If you use social media for business, reciprocity can be a strong pay-it-forward strategy. Actually, the act of trust-building and community-nurturing might just be the glue that makes the whole system work.  But what happens when someone slips up and breaks that hard-earned [...]

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